AI & Automation
Find where AI creates real value, then put it to work. Practical AI assistants, Copilot solutions and automations that reduce repetitive tasks and free up time.
Boutique technology advisory · Oslo, Norway
AI & Automation · Digital Solutions · Agile Advisory · Process Improvement
We help small and medium-sized businesses — and larger organisations exploring focused improvements — identify opportunities, improve processes and implement practical technology solutions.
Combining strategic advisory with hands-on implementation, we connect business needs with the right tools and a clear path to delivery.
Business challenges
Most improvements start with an everyday frustration. These are common challenges we can help you explore and solve.
For exampleA short exploration that maps opportunities and prioritises a first, practical step based on business value.
For exampleDesign and develop websites, internal tools and lightweight applications that simplify workflows and support everyday business needs.
For exampleEstablish effective product and Scrum teams, clarify responsibilities and introduce agile ways of working that improve collaboration and delivery.
For exampleSimplify the process first, then automate routine tasks such as data entry, notifications and approvals, so time goes to work that matters.
Advisory & implementation
Find where AI creates real value, then put it to work. Practical AI assistants, Copilot solutions and automations that reduce repetitive tasks and free up time.
Websites, internal tools and lightweight applications for small and medium-sized businesses — registration, payments, content management and AI-powered Q&A. Practical, easy-to-manage solutions that give you greater control over your digital presence.
Establish effective product teams and agile ways of working. Coaching, clear roles and delivery structures that strengthen collaboration and help teams deliver.
Understand how work gets done, remove bottlenecks and turn recommendations into working solutions — from process mapping to hands-on rollout and adoption.
Better use of what you already have. Before recommending anything new, we look at how the tools and systems you already use — such as Microsoft 365, Copilot Studio and Power Automate — can work harder for you.
Every engagement starts with your business needs and existing technology — with a focus on practical improvements, not one-size-fits-all packages.
Our approach
Meaningful digital transformation starts with understanding people, processes and real business needs — not with technology. We work iteratively, focus on measurable outcomes and implement solutions that create lasting value.

The person behind WIRUM
WIRUM Advisory & Technology was founded by Frida R. Wirum, a project management and digital transformation professional with over eight years of experience across consulting, finance and insurance.
With a background in leading complex technology initiatives, improving business processes and bridging the gap between business and technology, Frida brings a practical and business-oriented approach to digital innovation. Her experience includes leading core system implementation projects in insurance and pensions, and implementing agile methodologies such as Scrum and SAFe.
Through WIRUM, she combines her professional experience with a strong interest in AI, automation and emerging technologies to help businesses identify opportunities and implement smarter solutions.
Selected experience
A selection of solutions and initiatives I've developed or led across AI, automation, digital applications and business transformation. My experience spans both hands-on development of practical tools and the implementation of complex enterprise systems.

AI Agents & Copilot
Developed a Copilot agent to support users of a new business system, combining automated answers to common questions with direct access to human superusers when additional support is needed.

Digital Applications
Developed web-based applications for project progress tracking and reporting, providing interactive alternatives to traditional PowerPoint presentations and BI dashboards.

Web Development & Digital Experiences
Designed and developed websites with integrated event registration, online payments, blogs, AI-powered Q&A and intelligent chatbots — combining modern design with practical business functionality.
Web Development · AI Integration · Digital Services

Automation & Reporting
Built a project reporting solution using Microsoft Teams, Power Automate and Power BI, enabling project managers to report directly within their Teams channels.

AI Agents & Copilot
Developed a Copilot agent that uses design information from Figma to support the generation of structured requirements for software development.
AI opportunities
Start with a business challenge and explore potential directions for AI, automation or process improvement.
Let's talk
You don't need to have a solution in mind. Tell us what's taking too much time, what isn't working or what you'd like to improve — and let's explore what technology could do.
Whether you need guidance on AI, a more efficient process or support implementing a digital solution, we bring business understanding and a practical approach to delivery.
We take on a limited number of engagements at a time, with a focus on well-defined scope and meaningful collaboration. Pricing is flexible and project-based — tailored to your needs and the scope of each engagement, with an emphasis on clearly defined deliverables and measurable value.